BetMGM TIPS

As the Lead Creative Director for BetMGM’s "TIPS" campaign, I crafted a star-studded series featuring Jamie Foxx, Vanessa Hudgens, Wayne Gretzky, and Kevin Garnett, each sharing insider tips and strategies. This campaign blended expertise and entertainment, with each celebrity bringing their unique personality to the betting experience. To reinforce BetMGM’s connection to the iconic Las Vegas MGM, we infused the campaign with the thrill and prestige of a Vegas experience. To continue the legs of the campaign, we also spun off 30-second TV spots for each ambassador, allowing their distinct styles and perspectives to shine while keeping the focus on the fun and strategy of sports betting. This approach reinforced BetMGM as the go-to platform for bettors looking for both entertainment and guidance, elevating the brand’s appeal across diverse audiences.