BetMGM Win Like A King

As the Lead Creative Director for BetMGM’s "Win Like a King" campaign, I focused on celebrating the thrill and fun of sports betting, emphasizing the exhilaration of winning. We showcased BetMGM as the ultimate destination for those who want to bet like royalty, with a playful yet confident tone that captured the excitement of big wins. My role involved crafting a vibrant visual and tonal identity that resonated with this sense of fun and triumph, reinforcing BetMGM’s reputation as the premier platform for sports bettors who aspire to win like a king.