Draw the Line

As the Lead Creative Director for BetMGM’s Draw the Line campaign, I partnered with our agency of record HIghdive to create a lighthearted yet impactful responsible gaming spot starring NHL superstar Connor McDavid. The campaign uses humor to highlight the importance of self-awareness, with McDavid’s friend hilariously realizing his own over-the-top compulsiveness in everyday situations. The deadpan delivery and sharp comedic timing make the message both engaging and relatable, reinforcing BetMGM’s commitment to responsible play. By blending entertainment with an important message, the campaign offers a fresh perspective on knowing when to take a step back—because sometimes the best move is knowing when to walk away.