Competitors Never Retire

As the Lead Creative Director for BetMGM’s Competitors Never Retire campaign, partnering with 72+Sunny I led the development of a cinematic and comedic spot starring NBA legend Kevin Garnett. The campaign played on the idea that true legends never walk away from the game, capturing Garnett’s intensity and passion as he embraces his next chapter in sports betting. His larger-than-life personality brought humor and energy to the spot, reinforcing BetMGM’s connection to iconic athletes and dedicated fans. The campaign resonated with audiences and cemented BetMGM’s position as the go-to brand for those who live and breathe sports.