BetMGM King Of Sportsbook

As the Lead Creative for BetMGM’s "King of Sportsbooks" campaign, I spearheaded the introduction of Jamie Foxx as the brand ambassador, elevating the brand's persona with his charismatic presence. This campaign marked a bold new chapter for BetMGM, showcasing Foxx as the embodiment of confidence, sophistication, and success in the sports betting world. My role involved shaping a distinct visual and tonal identity that aligned with Foxx’s star power, reinforcing BetMGM’s positioning as the premier choice in sports betting and cementing its status as the "King of Sportsbooks."