A New Legend

As the Lead Creative Director for BetMGM’s A New Legend campaign, I partnered with 72andSunny to create a refined and cinematic spot featuring hockey legend Wayne Gretzky. The campaign focused on Gretzky’s enduring connection to the game, highlighting his legacy and passion in a way that felt authentic and aspirational. His presence brought a sense of prestige and credibility, reinforcing BetMGM’s commitment to excellence in sports betting. The result was a powerful and visually striking campaign that resonated with fans and cemented BetMGM as the premier destination for those who live and breathe sports.