BetMGM Believe In Your Game

As the Lead Creative for BetMGM’s "Believe in Your Game" campaign, I led the development and launch of a groundbreaking brand identity that introduced the BetMGM logo, brand colors, famous BetMGM Lion, visual identity, and tone for the first time. The commercial, centered around the theme of people confidently sharing opinions and putting their money where their mouth is, reinforced the bold tone of the campaign. This visual narrative encouraged users to back their instincts and showcased the empowering, self-assured identity of BetMGM. The initiative helped establish BetMGM as a leader in the competitive sports betting industry.