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BetMGM’s Casino campaign featuring Vanessa Hudgens, I spearheaded a dynamic initiative that showcased the breadth and variety of games available on the platform. Hudgens brought her charm and energy to the campaign, embodying the excitement and glamour of the BetMGM Casino experience. Through a vibrant visual identity and engaging storytelling, we highlighted the extensive game offerings, from classic slots and table games to cutting-edge digital experiences, positioning BetMGM as the ultimate online casino destination. The campaign also included 30-second TV spots tailored to different game categories, ensuring a comprehensive and captivating message that appealed to a wide range of players.


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Photography

Photographer: Erik Umphreys

Design System

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