Everybody but Tom Brady

As the Lead Creative Director for BetMGM’s "Everybody but Tom Brady" campaign, I got to helm a Super Bowl spot featuring Tom Brady, Vince Vaughn, and Wayne Gretzky in a hilarious and playful take on sports legends. Vaughn’s quick wit, Gretzky’s iconic presence, and Brady’s larger-than-life role made for a fun, star-powered showcase. It was a huge moment—BetMGM’s first-ever Super Bowl ad—and it landed laughs, connected with fans, and even won a Bronze Clio Award for its creative excellence.